Target Market
Reach out to every professional in one of the most stable industries.
Medical Professionals: Physicians, nurses, discharge planners, case managers, practice administrators, hospital employees, coders, billers, emergency hospitals, pharmacies, medical secretaries, lab technicians.Medical Service Providers: Nursing homes, rehabilitation centers, hospice, independent living, retirement communities, home infusion, complex care, in-home care, medical equipment companies.
Non-profit Organizations: Special interest associations, state and county health agencies, etc.
Educational Institutions: Medical schools
Corporate: HR Offices
Some of the main characteristics this market include:
- The top medical professionals in the region
- One of the highest educated demographic groups in the area
- Active investors in the stock market
- Dine out often, particularly in fine restaurants
- Are big supporters of the arts and charities
- Spend money on home improvement projects
- Travel extensively for business and pleasure
- Drive one or more luxury automobiles
- Have the highest income savings levels
| Demographic Profile | |
| Age | 50% over 40 |
| Gender | 63% male 37% female |
| Marital Status | 86% married |
| Income | $70K+ |
| # of Children | 16% one child 50% two 22% three 12% four or more children |
| Work Schedule | 50 hours + |
| High Education | 7 years + |
| Home Value | < $300K |